Business Traveler, June 2019
RIGHT Swiss Business Class Premium Economy not yet revealed J U N E 2 0 1 9 b u s i n e s s t r a v e l e r u s a c o m 1 2 BRUSSELS AIRLINES Brussels Airlines has announced plans for new cabin interiors on its long haul A330 aircraft refreshing its business and economy class cabins and adding a new premium economy experience The carrier has 15 long haul Airbus aircraft getting outfitted and was waiting until five of them are in service before offering the new class The first of these retrofitted aircraft is already flying so premium economy tickets are on sale now for travel beginning August 1 The premium economy cabin is currently only on sale on the airlines three routes to North America followed by a gradual rollout to the African network later this year The new premium economy cabin is separate from the other classes featuring 21 seats with a pitch of 38 inches compared to around 30 inches in economy a wider seat and 40 degrees of recline Seatback IFE screens measure 133 inches and each seat includes AC and USB power ports The airline has tasked JPA Design with creating the new premium economy seating as well as new economy and business class products The user experience were creating is vibrant and achieves the rare success of being on brand upon first view says John Tighe JPAs design director of transport There is a trend for many brands to talk about being human but Brussels Airlines has been living this philosophy for many years SWISS Swiss is joining its sister carriers Brussels Lufthansa and Austrian introducing a premium economy cabin to its 777 fleet The new product will be configured in three rows of 2 4 2 for a total 24 seats and will offer 20 percent more seat pitch 25 percent more recline and 10 percent more width compared to economy The carrier said work will begin to retrofit aircraft at the end of next year with the product available from spring 2021 According to the airline this premium economy offering will be a newly developed seat providing extensive legroom and movement According to Tamur Goudarzi Pour the airlines chief commercial officer All in all our premium economy class travelers will enjoy a substantially stronger sense of personal space Swiss says it was responding to growing demand for an air travel product between economy and business class and said it had been encouraged by the positive experiences with such a product at Lufthansa and Austrian Airlines
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